Overview
The Midnight Scream project aimed to establish a horror film festival in Sacramento, California, with the goals of attracting more attendees, engaging with the local community, and establishing it as an annual tradition. The project sought to ensure that attendees had a seamless and enjoyable experience, connecting with fellow horror fans and enjoying a diverse selection of films. Through UI and UX design, these challenges were effectively addressed, ensuring that the four touchpoints—Awareness, Planning, Experience, and Follow-up—were met.